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Our brand
In 2004, AUB developed and introduced a revised corporate style and brand. Some of the top advertising agencies designers from the USA, Russia and the Kyrgyz Republic participated in the designing process.
The developer of the Bank’s corporate style is Studio Radia LLC, New York, USA (http://studioradia.com). Eugene Timmerman, a world leading designer, also assisted in developing of the Bank’s brand. Studio Radia is one of the hottest advertising agencies working in the USA. Studio Radia has developed the corporate brand for such companies as Lufthansa, Intel, Napster, Wells Fargo Bank. It has also executed projects for such well-known clients as the Microsoft Corporation, American Express, Merrill Lynch, Virgin America Airlines, BMW, Disney, MTV, Nike, Bacardi, Martini and other worldwide corporations.
The Bank’s advertising strategy and its local positioning strategy are being developed by Eugene Boikov’s Studio, Kyrgyzstan’s leading advertising agency.
The corporate style, which clearly reflects the Bank’s principles, and the positioning strategy both played crucial roles in the significant growth of the brand awareness of "AsiaUniversalBank".
The full corporate name of the bank is written with three capital letters: OJSC "AsiaUniversalBank", the brief name is OJSC "AUB".
You can access the logo of the "AsiaUniversalBank" in Russian and English languages as well as Corporate Style guidelines by downloading the enclosed files. We ask all visitors of the site to strictly comply with the requirements of the Corporate Style guidelines every time the "AsiaUniversalBank" logo appears.
Logo
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Samples of correct utilization of the Bank’s corporate name and logo |
Corporate colors
| Colors | PMS | CMYK | RGB | HTML | ||
| Vinous | 1945U | 0-100-55-20 | 195-10-70 | C30A46 | ||
| Dark-blue | 541U | 100-60-0-40 | 0-65-120 | 004178 | ||
| Pale-blue | 638U | 80-0-10-0 | 0-180-220 | 00B4DC | ||
| Orange | 130U | 0-30-100-0 | 250-185-20 | FAB914 | ||
Additionally, a complimentary palette of four supplementary colors, dark and light, has been developed. The colors in this palette may be used in cases you need additional colors to produce print materials or other e-publications for the Bank:
PMS 5415U - Dark-gray
PMS 5517U - Light-gray
PMS White
Black - PMS Black (60-70% fill shall be applicable for a logo)
We recommend the "Adobe Illustrator" software to work with the AsiaUniversalBank’s logo, so as to correctly reflect the palette colors.
Corporate font
The primary corporate font used by AsiaUniversalBank to develop advertising products in Russian and English is Arial. For Apple computer users, Helvetica is the primary font. For Chinese-language materials, Sim Sun is the primary font.
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To open and read .pdf files,you must install Adobe® Reader® 5 CE 12,69 MB (free download from official site of Adobe Systems Incorporated www.adobe.com). The CE (Central Europe) version supports Russian and other European languages. |
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[December 15, 2008] We’d like to remind: AsiaUniversalBank does not hold any telephone drawings [December 3, 2008] The “Gold Crown” money remittance network in Ukraine is significantly expanded [November 19, 2008] AUB presents unprecedented exhibition “RUSSIAN VANGUARD IN KYRGYZSTAN” [November 17, 2008] AUB’s educational initiatives may serve as a good example to follow: Child’s Academy”Altyn Shaty” will continue its unique activities [November 17, 2008] Amalgamation of two biggest financial institutions of Kyrgyzstan will favour country’s financial sustainability [November 4, 2008] The largest bank merger in the history of the Kyrgyz Republic has been successfully accomplished |
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Licence NBKR #039
© 1997-2008 AsiaUniversalBank
